e-4e wins Philip Morris innovation day

After winning the Innovation Award SMAU 2019, with a research project in the agro-industry field carried out in collaboration with the Mediterranean University of Reggio Calabria, e-4e also wins the Innovation Day of Philip Morris Italy.

Agrorobotica, E-4E and Bluetentacles are the winning start-ups of the Philip Morris Innovation Day, the closing day of the Call for Innovation “BeLeaf: Be The Future” launched by Philip Morris Italia in collaboration with Digital Magics.

The Call for Innovation, which opened last October, aimed to offer start-ups and small and medium enterprises the opportunity to develop products and processes that can bring innovation in the Agritech and tobacco processing chain, providing decision support to farmers in the management of cultivation.

On the occasion of the Innovation Day, the 12 finalist start-ups (Agridatalog, Agrorobotica, Bluetentacles, E-4E, EZ Lab, Horta, Keethings, Ono, Soonapse, TokenFarm, Wenda and X-Next), selected among more than 60 who submitted their applications to the dedicated platform ‘BeLeaf: Be the future’, presented their projects to a jury of experts, who awarded the most innovative projects. Among the requirements for the victory, participants were required to submit projects involving: digitization processes of the tobacco industry and data collection technologies, tools to promote sustainable agricultural practices, monitoring tobacco production in all its phases, up to advanced training activities for the use of innovative agricultural techniques.

The e-4e start-up is a leader in the development, production and sale of eco-friendly and sustainable energy-saving products and services.

e-4e: has devised feasibility projects for animal and plant welfare, offering low energy consumption green solutions capable of passively stabilizing the temperatures of any industrial environment, for breeding and greenhouse cultivation. e-4e has developed the management of the entire supply chain in terms of blockchain, biochain, connectivity service and call center and media communication.


“The world is evolving and in our role as the main buyers of raw tobacco in Italy – comments Marco Hannappel, Ad of Philip Morris Italy – we have decided to be alongside the more than 1,000 companies that collaborate with us in this very important supply chain to promote innovative projects. All the participants have brought ideas and projects of the highest level and we are looking forward to start the co-design phase with the 3 winners”.

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